Track Online Giving Traffic and Conversions
DonorDock can connect your Online Giving Forms with supported analytics and advertising platforms so your organization can better understand Giving Page traffic and completed donations.
Supported tracking integrations include:
Meta Pixel
Feathr Super Pixel
Google Analytics 4
These integrations are configured from the DonorDock Integrations page rather than on individual Giving Pages. Once an integration is connected, supported Giving Page activity can be sent automatically to the selected platform.
Page Views and Donation Conversions
The supported integrations can track when someone visits a DonorDock Giving Page and, when the platform and configuration support it, when a donor successfully completes a Gift.
The specific event names and information sent vary by platform. Depending on the integration, conversion data may include the completed Gift Amount, Giving Page identifier, or transaction identifier.
Meta, Feathr, or Google manages reporting, attribution, audience creation, advertising settings, and other analytics configuration rather than DonorDock.
Custom Redirects and Conversion Tracking
The post-Gift experience selected under the Giving Page "Success Settings" can affect whether a completed donation is recorded as a conversion by these integrations.
When "Display a Thank You Message" is used, the donor remains within the DonorDock Giving Page experience after the transaction is completed, allowing supported completion events to fire.
When "Redirect to a Webpage" is used, the donor is sent to the configured URL after the transaction. Because the donor leaves the DonorDock completion experience, the donation-completion event used by Meta Pixel, Feathr, and Google Analytics will not fire.
The original visit to the Giving Page may still be tracked, but the completed Gift may not appear as a conversion in the connected analytics platform. If tracking completed donations through one of these integrations is important to your organization, consider using the standard DonorDock Thank You Message instead of a custom redirect.
DonorDock Email Gift Conversion Tracking
DonorDock also provides its own Gift conversion tracking for supported Giving Page links included in bulk Outreach Emails. This is separate from Meta Pixel, Feathr, and Google Analytics and does not require any of those integrations to be connected.
When a recipient clicks a supported Giving Page link from a DonorDock Outreach Email and later completes a Gift, DonorDock can associate the resulting Gift with the email that generated the visit. This allows email statistics to show information such as the number of attributed Gifts, total Gift Amount, and conversion rate.